Here are some highlights regarding our approach.
Free To Play is the way to go.
This approach allows players to enjoy the game for free. And if someone wishes to support our development efforts, they can consider purchasing something voluntarily (e.g. in-game currency).
Game mechanics should be easy to understand.
Mastering certain mechanics can take some time, and it can be fun! However, basic principles should be easy to understand. Complexity can be fun, but unless desired, it should not become overwhelming.
Out-of-app interactions should be limited.
Getting frequent requests to rate an app is no fun. Same goes for receiving strong suggestions to recommend an app to your friend. While we might consider some of those mechanics, we will keep it low. Promise.
First iteration should be developed for mobile.
Mobile is the future, and we want to be part of it. We think about mobile solutions from early development till release. And sure, we might consider publishing some titles on other platforms, but mobile is our first target.
Monetization done right.
We all have bills to pay, and certain monetization systems (e.g. displaying ads, or in-game currency) allow us to invest more time into developing, improving and publishing games.